Is Your Current PR Agency Performing For You?

Mulberry has devised this quiz to help client-side marketing executives and senior management judge whether your current public relations firm is the best possible fit and whether they are adequately meeting your needs.

Take the test now and find out!

1. Does the agency push you for ideas more often than it proactively offers you creative solutions or ideas?
  Yes No
2. Do you find careless spelling, grammatical or typing mistakes in written material prepared by your agency?
  Yes No
3. Do news announcements, case studies or by-line articles drafted by the agency leave you with a feeling “so what” after you have read them?
  Yes No
4. Does your agency fail to provide comprehensive briefing notes ahead of media briefings and then wash-up reports summarising follow-up actions afterwards?
  Yes No
5. Does the agency seem to think PR stands purely for “press release,” churning out releases and not offer you other, more creative ways to gain attention?
  Yes No
6. Do the agency personnel who pitch to media have a poor understanding of what your company does?
  Yes No
7. Has your primary agency contact person changed more than once in the past 12 months?
  Yes No
8. Does your primary contact person seem inexperienced or immature?
  Yes No
9. When you have a problem or concern, has the response been slower than you would have liked?
  Yes No
10. Does the agency seem uncomfortable or reluctant to utilize new communications tactics such as e-newsletters, blogs and podcasts
  Yes No
11. Does the agency miss deadlines or always struggle to meet them?
  Yes No
12. Does the agency seem more interested in doing work that will win them recognition & awards rather than work that will actually positively impact your business?
  Yes No
13. Do you get the impression that other clients are more important or appealing to the agency than your business?
  Yes No
14. Is the agency’s charging structure and invoices confusing so that you never know exactly what you are paying for?
  Yes No
15. Does it seem like the agency’s heart isn’t really in making this relationship work or in making your campaign an outstanding success – that it’s simply working to get a fee?
  Yes No
 

How Is Your Agency Doing?

Score one point for each “no” answer.  

Your Score Is:  

12-15 You have a good agency relationship. Nonetheless, we recommend you discuss any “yes” responses with the agency to work through those issues.

8-11 You could and should do better. Have a heart-to-heart with your agency about your concerns. If they seem reenergized and refocused on your account, give them another two or three months – then take this test again.

0-8 This agency is not meeting your needs. They’re not giving their all for you or, even if they are, their best simply isn’t good enough. It’s time to call it a day and Mulberry would love to hear from you!

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If you would like to talk to an agency that would really value your business contact cklopper@mulberrymc.com or call Chris Klopper on +44 20 7928 7676.

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  PR Quiz Mulberry