Content marketing

Content is king, and Mulberry has a proven record of building our clients’ fiefdoms. As organizations begin to transform into publishers, the goal is to push this content out using innovative channels, including social media, video and direct marketing. This helps ensure that when people search for key words, your content appears. In fact, reports show that b-to-b marketers rank social media as the second-most important factor (64%) in search, behind only strong content (82%).

Below are a few examples of the types of content we specialize in creating:

Press releases
From new product announcements to best practices releases that highlight your organization’s expertise in a specific area, press releases establish a regular drum-beat of news to keep your organization’s name in the headlines and top of mind for prospects.  Press releases also provide regular content for social media campaigns, Websites, e-newsletters and other communications channels.

Bylined articles
Educating target customers with bylined articles can help them understand specific industry issues or trends. By creating compelling content populated with key search terms, we help ensure your target audiences have access to the information that will inform their buying decisions.

Case studies and testimonials
There’s no better sales tool than word of mouth (WOM) marketing. Let your satisfied customers share their experiences with written or video case studies that can be used by the sales team, posted to your website and highlighted through social media efforts.

White papers
Do you have a library of research supporting your product or service and need to convert that into a digestible format your target audience can understand? White papers not only help establish thought leadership, they can also be an invaluable lead generation tool. We will interview the experts and conduct background research to ensure your white paper is informative and readable.

Photography
With the proliferation of image sharing social media channels such as Pinterest, Instagram and Facebook, quality photography is more important than ever. Whether it’s new product images or action shots, our skilled photographers will shoot and curate meaningful imagery that visually depicts your business.

Social media
Even if your customers aren’t actively using social media channels, the dividends go well beyond lead generation. Building brand awareness, customer service and improved search engine optimization are just a few of the additional benefits found from using social media. An integral part of any integrated PR campaign, our seasoned social media team will identify the right channels to get the most value and exposure from your social media efforts.

Video
Video is increasingly becoming the preferred method for content consumption.  From case studies and customer testimonials to corporate films and high impact showpieces for events, we have extensive experience in helping our clients reach their customers, prospects, influencers and internal stakeholders using video.

E-newsletters
Whether it’s to promote a specific product or event, or to establish thought leadership positioning, e-newsletters are a great way to stay in front of your customers, prospects, employees and industry influencers.  From copy writing, design and hosting to list development and distribution, we offer a complete solution that makes it easy to develop and implement an E-newsletter program.