Social media

With more than 92 percent of businesses present on at least one social media channel, the goal is not to just “be” there, but to support your presence with a strategy.

Whether you’re using social media for market research, to build your brand advocate community or for search engine optimization, Mulberry will deliver a social media plan that helps your business realize its goals across multiple channels.

Blog network development
There’s few better ways to drive website traffic than through a regularly updated blog. We will work with you and your key spokespersons to develop an editorial calendar, blog content and drive traffic to your blog. This will maximize the efficiency of your website, contribute to your thought leadership position and enhance search engine optimization.

LinkedIn
Do your executives use LinkedIn to tell their own unique stories and the value they bring to the organization? Are you utilizing groups and company pages to maximize exposure? A recent survey shows that almost half of B2B companies actively participate on LinkedIn—are you taking advantage of the opportunity?

We will conduct an audit of your organization’s current LinkedIn use and develop best practices and training to make sure the thought leaders and executives within your organization know how to leverage LinkedIn as an effective sales and marketing tool. We will also write profile pages with SEO in mind to further generate awareness for your business.

Twitter
Do you feel like your Tweets fall on deaf ears? If so, there’s a good chance you’re right. To effectively use twitter, organizations should define the “voice” of their program and develop a matrix of asking, sharing, active listening, responding and leadership-related tweets. Promotional tweets will turn off readers, so Mulberry develops Twitter strategies that engage users and attract prospects.

Facebook
One of the most widely used and established social media platforms, Facebook is used by approximately 90 percent of B2B companies. Recognizing that it’s more personal than many of the other social media channels, we will incorporate Facebook selectively for our social media campaigns so that followers aren’t quick to hide your posts.

Pinterest & Instagram
Is your brand or product easily portrayed through images? Whether it’s a radiator or an ice cream manufacturer, we see image-sharing as the next frontier for social media marketing, incorporating them into several of our current social media campaigns. Follow us!