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Montreal; 28 September 2007 - Everest
Poker has appointed London-based Mulberry Marketing Communications
to manage its existing European network of PR consultancies in France,
Germany, Spain, Italy, Sweden, The Netherlands and Portugal.
Commenting on the appointment a spokesperson for the online poker site
said: “As the reach of the Everest PR campaign grows across Europe,
we needed a co-ordination agency to ensure that the programme is effective
as it can possibly be in each of our target countries in generating
new player acquisitions. Above all, we needed a safe pair of hands to
be our communications lead at a time when our player numbers are growing
exponentially. That’s why we chose Mulberry.”
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Mulberry Lands G.A.P Adventures PR Account
Toronto; 23 August 2007 - G.A.P Adventures http://www.gapadventures.com
a world leader in adventure and sustainable travel, has hired Mulberry
Marketing Communications to run an international public relations campaign
throughout the United States, the UK and Australia.
G.A.P offers unique small group adventures, safaris and expeditions
on all seven continents with a focus on authentic cultural experiences,
wildlife encounters and active travel to more than 60,000 travelers
annually. The company’s unique and varied award-winning trips
are ideal for people with a sense of adventure, those who want to travel
off the beaten path, immerse themselves in the local culture and experience
the real world in an environmentally sustainable manner.
Founded in 1990 by CEO Bruce Poon Tip, G.A.P Adventures is headquartered
in Toronto, and has established widespread familiarity throughout Canada.
It is now seeking to extend this presence into new markets through Mulberry’s
work. The campaign will include a variety of print, broadcast and online
tactics to communicate that adventure travel is for anyone and can be
done in a socially and environmentally responsible manner.
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Journalists Select Mulberry Consultant As One of America’s Best
Technology PR Practitioners
21 August 2007 - Cathy Spencer, Vice President
of the US Western Region for Mulberry Marketing Communications, has
been voted one of the best PR practitioners in the USA in PRSourceCode’s
2007 survey of the IT editorial community.
The online survey asked editorial staff in over 300 IT publications
to nominate the PR practitioners who add the most value to their editorial
process in terms of responsiveness, reliability and recognition of their
needs. Cathy Spencer was named among the thirty “Top Tech Communicators,”
a group selected from thousands of PR professionals in the U.S.
Chris Klopper, CEO of Mulberry said: “This is a tremendous achievement
on Cathy’s part and a great testament to the enthusiasm, resourcefulness
and intelligence she applies to her work for clients each and every
day.”
With offices in Chicago, Seattle, Melbourne, Grenoble, Munich and headquarters
in London Mulberry works on technology clients including Intermec, Digi
International, Galleria and Quantum Retail.
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Mulberry Launches First WAP Site in the
PR Industry
London; 30 July 2007 - Mulberry has announced that it has moved onto
the wireless internet with the launch of a WAP (Wireless Access Protocol)
site, which can be accessed on WAP-enabled devices including mobile
phones at www.mulberrywap.co.uk http://www.mulberrywap.co.uk/.
The agency believes it is the first PR consultancy to have a dedicated
WAP site. The WAP site was developed in order to expand on and further
demonstrate Mulberry’s extensive new media offerings.
“New media is becoming increasingly important in the current climate
in the UK and abroad,” commented Mulberry CEO Chris Klopper. “Even
the internet itself is expanding into new areas with the revolution
of Web 2.0, and people are going online more often and from more places,
so it is essential that the PR industry adapt to these changes.”
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Mulberry Hooks Fight Fit Account
London; 25 June 2007 - Fight Fit (www.fightfit.co.uk)
the fast-growing fitness training company has appointed Mulberry as
its first UK PR consultancy.
Services provided by Fight Fit include boxing workouts, personal training
programmes, self-defence instruction, body core conditioning as well
as VO2 testing and training for improving oxygen intake. Fight Fit group
and one-to-one fitness sessions are staffed by certified experts in
sports science, specialist fitness motivators, and former European and
Commonwealth boxing champions.
Martin McKenzie, Managing Director of Fight Fit said: “Only Fight
Fit has the respect of both the fitness and boxing communities. We have
a proven pedigree in improving the fitness performance of everyone from
office workers to celebrities and elite athletes. We now want to grow
awareness of the range of services we provide”.
Commenting on the appointment, Mulberry CEO Chris Klopper said: “It
is very exciting to be given the opportunity to work with Fight Fit
which is one of the hottest brands right now in the fitness industry
and has got the right combination of fitness, boxing and nutritional
programmes.”
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Mulberry Adds Oncontact Software to US
Client List
June 2007 - Mulberry Marketing Communications today announced the addition
of Oncontact Software to its growing list of clients. Oncontact Software
develops Microsoft .NET based customer relationship management (CRM)
software for mid-market companies. With the account run out of its Chicago
office, Mulberry will help Oncontact software take a leadership position
in the CRM space and increase awareness for Oncontact’s CRM solution
with target audiences.
Oncontact Software represents another prestigious high tech account
win for Mulberry Marketing Communications in the US.
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Ciao Surveys Says Hello to Mulberry
20 June, 2007 - One of Europe’s largest online
data collection firms has appointed Mulberry to handle its public
relations in the UK. Ciao Surveys, a division of US-based Greenfield
Online, selected Mulberry following a competitive pitch.
The campaign, which began 1 June 2007, will seek to raise awareness
of Ciao Surveys in the market research press as well as mainstream national
and regional media.
Mulberry CEO Chris Klopper commented, “We are looking forward
to working with a market leader such as Ciao Surveys to help expand
their name to audiences outside their traditional base. In the
highly competitive field of online market research we feel that
Ciao Surveys has a unique offering and want to ensure that as many
people are made aware of it as possible.”
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Home Heating Catches Mulberry's Eye
26 March, 2007 - Pioneering radiator manufacturer
Jaga has appointed Mulberry to handle the launch marketing communications
campaign for its specialist new Jaga Home Heating division which will
sell eye-catching and energy saving heating products to Britain’s
growing army of self-builders.
Campaign tactics will include PR, display advertising, direct mail and
a presence at all the major self-build exhibitions. Mulberry has also
developed a new web site to assist self-builders and home improvers
in their choice of radiators and this can be found at www.jagahomeheating.co.uk
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Mulberry Nets UK2
London; 5 March 2007 – UK2, the leading
provider of web hosting and domain name registration to the home, home
office and SME markets, has appointed Mulberry as its first PR consultancy.
The Waterloo-based agency has been brought in to raise awareness of
the quality, range and price competitiveness of UK2’s online services.
Mulberry was appointed after a competitive pitch run by UK2 marketing
director Nicola Woolham. Both she and Mulberry CEO Chris Klopper declined
to comment on fees.
Further information on Mulberry can be found at www.mulberrymc.com
and details of UK2’s products and service
s can be accessed via
www.uk2.net
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Mulberry links chef and Scissors Sisters
4 February 2007 - In a deal sourced and brokered
by Mulberry, celebrity chef, Barry Vera has recently announced that
he has become a patron of UK based charity Body & Soul, and will be
using his personal charity- Feast Foundation- to raise funds for their
future projects, which include a new building and a concert featuring
the Scissor Sisters on Feb 18th, 2007
Vera, a Sheffield born-Australia based chef is launching a year of activity
in London preceding his planned restaurant opening in 2008. Barry’s
projects will include an ‘invitation only’ concept London
restaurant at the end of April, two new book releases and working with
Body & Soul on their charity concert- headlined by the Scissor Sisters.
“Body & Soul is a small charity that can really use the public’s
support. They currently assist 2,000 families and are completely unique
in the UK. The great thing is that they help people with all of the
issues surrounding HIV, rather than just medicating the disease. They
use a holistic approach, helping children to LIVE with the diagnosis,
and more importantly in a safe environment where they can meet other
kids or teens dealing and living with the same issues as them. The charity
is amazing and unlike many others- when someone donates £100 they
can see £100 difference to the charity, rather than a percentage
of it” states Barry
Vera has announced that he will use Feast Foundation to assist Body
& Soul raise the funds for their new building to increase the support
structure that Body & Soul currently offer.
Body & Soul, a unique charity supporting children, teenagers and
families in the UK living with or closely affected by HIV, have organized
a very special concert at London’s KOKO in Camden on February
18th, 2007 at 7:00pm. .................................................................................................................
Cooking Up a Publicity Storm
2 January 2007 - International chef, cookery book
author and TV presenter Barry Vera has appointed Mulberry to handle
press relations & publicity to further raise his profile ahead of
the new series of his “Feast” television programme and the
planned opening of new restaurants in London, Shanghai and New York.
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