Mulberry Marketing Communications

Announcements

New Mulberry Office

June 2010 – Mulberry announced that it is to open an office in Jacksonville, Florida on 1 November 2010 to serve clients in the South-East of the United States. The office will be headed by Matt Serra who relocates after seven years leading the team at the Mulberry Chicago office.

Mulberry Chicago Welcomes Kelsey Peters

May 2010 – Kelsey Peters has joined Mulberry’s Chicago office as an account coordinator. She’s a graduate of Indiana University and previously worked as a creative services intern for the Chicago Cubs baseball team.

With a background in journalism, Kelsey brings her writing skills and media savvy to the PR side, assisting with Mulberry Chicago clients Cintas, Jaga Canada and Digi International.

Mulberry works with Cintas to develop new strategies

March 2010 – Further growing its existing partnership with Cintas Corporation, Mulberry has secured the addition of three new vertical campaigns to its Chicago office. Mulberry will be working with Cintas to develop a strategy to build awareness of its services in the hospitality, foodservice and healthcare markets. Tactics will include a blend of online, print and event-based PR and marketing tactics.

Headquartered in Cincinnati, OH, Cintas Corporation provides highly specialized services to businesses of all types throughout North America. Services include apparel, document management, facility services, first aid and safety, promotional products and fire protection.

Mulberry Grows Cintas Account

November 2009 – Mulberry has expanded its partnership with Cintas Corporation, adding its Document Management Services Group to its growing client roster. Headquartered in Cincinnati, OH, Cintas Corporation provides highly specialized services to businesses of all types throughout North America. Its Document Management Services Group enables businesses to remain compliant and protect employees and customers from identity theft.

Mulberry will work with the group to define and execute its communications strategy to build awareness and market share in key vertical markets. Leveraging the expertise of Cintas executives, Mulberry will also secure opportunities to establish the company as a thought leader in document management services.

Top 150 PR league table

May 2009 – Mulberry’s London office has again been ranked in the Top 150 PR Consultancies League Table published by influential trade magazine PR Week. Positions in the League Table are determined by fee income and Mulberry was ranked 97th out of the estimated 3,000 PR consultancies in the UK. Mulberry was also one of only a handful of b2b consultancies to make it into the Top 150.

I am very impressed with Mulberry. They are a hot outfit."

Alan Hardcastle
Editor,
Inclean Magazine (Australia)

Nuix signs up Mulberry

April 2009 - Fast growing eDiscovery and electronic investigation software innovator Nuix www.nuix.com has signed Mulberry’s San Francisco office to provide full North American public relations support. Work commences immediately with an early focus being on the litigation support sector.

Jaga Canada win

April 2009 – Jaga Canada Climate Systems has appointed Mulberry’s Chicago office to handle its launch PR and integrated marketing communications campaign. The tactics to be used by Mulberry include media relations, case studies, thought-leadership work and PR 2.0 strategies.

Milla Nurmikko joins

March 2009 – Milla Nurmikko has joined Mulberry’s London office as a PR Account Executive. She was previously at one of Sweden’s leading PR companies, Infomedia in Stockholm, and prior to that was employed by Sony.

Fluent in English, Swedish and Finnish with a good grasp of French, Norwegian and Danish too, Milla brings both linguistic and PR skills to Mulberry which will be invaluable for clients targeting the Nordic Region as well as the UK.

A great place to work

March 2009 – PR Week, the leading magazine for the global public relations industry, has short-listed Mulberry’s London office for its 2009 Best Places To Work Award.

It is the first time that Mulberry has been in the running for this prestigious award.

ATI win

February 2009 - ATI Petroleum (NYSE Euronext: MLATP), a subsidiary of ATI Group has engaged Mulberry to carry out a public relations, investor relations, and general marketing campaign in North America, Europe, and Asia. The campaign will be led by Mulberry’s San Francisco office.

"We were very impressed by Mulberry`s prior experience in addition to its global presence combined with relatively small size," commented ATI Group CEO Dr. Huu Duc Dinh. "The team has already demonstrated the ability to respond to our needs in quick and agile fashion, which is essential for us to achieve our goals in 2009."

Amazing ROI from Mulberry PR

January 2009 - Mulberry client IronPlanet, the world’s leading online auction company for used construction and agricultural equipment, sold €3.22 million of equipment in its first European online auction which was held on 28 January 2009.

The European auction was promoted through a launch PR campaign executed by Mulberry’s London office with a budget of under €25K.