Pricer, a French electronic shelf label (ESL) provider, wanted to increase its profile in key European countries and the U.S. Prior to working with Mulberry, its PR efforts were focused predominantly within France.
Mulberry established a coordinated and international PR campaign focused on the U.S., UK, France, Germany and the Nordics. To do so, we created an international account team consisting of a global strategist, global activity coordinator, and regional media relations managers and writers with local knowledge and responsibilities. We also set-up an internal knowledge share platform to ensure materials and best practices are shared across borders.
Key campaign activities included: global and localized messaging, press office, thought leadership positioning, event support, a global social media program, and an industry analyst and influencer program.