Client

Visit Britain

Project

Inspired event offers Aussies “A Taste of Britain”

Services

PR | Social | Events

Challenges

Mulberry worked with VisitBritain on a campaign to promote Great Britain as a travel destination and encourage Australians to travel beyond London. As part of the campaign, Mulberry staged promotional events in Sydney and Melbourne themed: “A Taste of Britain”.

Solution

Mulberry also generated and pitched a research-based news release and a series of feature articles which achieved high profile media coverage in publications throughout Australia.

Result

The campaign gained a total of 39 pieces of coverage, which led to a total PR equivalent value of $533,755 and reached 14 million people.