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Ella Fashion


Mulberry’s work helps client win Innovation Award


PR | Events

Mulberry’s Finnish client EllaFashion was named as the RBTE Innovation Trail & Awards 2017 winner. Mulberry was responsible for nominating and crafting the award-winning entry on EllaFashion’s electronic price labels.

Now in its third year, the RBTE Innovation Trail and Awards was designed for retailers to showcase their ground-breaking innovations.

RBTE Innovation Trail & Awards was held in conjunction with Retail Business Technology Expo (RBTE) 2017 at Olympia London, where EllaFashion showcased its revolutionary digital price labels and intelligent fitting room.