News

Building & Managing a Positive Reputation Let’s face it – we all want to look good in the eyes of others, and more often than not, we tend to have a particular idea of what we ourselves think about other people. This all comes down to...

Mulberry Promotes Alex Weiss CHICAGO – November 23, 2020 – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced it has promoted Alex Weiss to Account Supervisor. Weiss joined the firm’s Chicago office in 2016 and has been instrumental in supporting global and non-profit clients in the commercial cleaning sector...

Meet Mike McConnell: Creative Lead We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries" series continues with Mike McConnell, Creative Lead in our London office, who aims to incorporate GIFs, music and creativity wherever possible. What attracted you to this industry? I’ve...

Consumer Research in B2B Think you can’t leverage consumer opinions for business-to-business marketing? Think again.   Consumer data can be quite powerful for marketing to business leaders. After all, many businesses are directly impacted by consumer perception. For example, perhaps your business sells specially formulated chemistries into hospitality environments to support their laundry programs. While your marketing takes a B2B approach, hotels...

Website Design Tips There are two broad elements that determine the success of your website. Its representation of your brand and the experience that visitors have with it. Your Website Represents your Brand Let’s start with something easy. Sitewide, website elements should use the colors and fonts defined...

Why Start a B2B Podcast?  Podcasts have soared in popularity over the past decade and saw tremendous growth over just the past year. As of 2020, the number of Americans aware of podcasting increased 75% - over 10 million more people since 2019. More importantly, the percentage of American listeners over 12 years old has grown from 40% to 55%...

Why a Simple Approach to Marketing is Key My late grandfather used to often tell us to “keep it simple stupid.” Keep it Simple Stupid (KISS) is a term coined by the U.S. Navy in 1960 that says systems work best if they are kept simple. As a boy, he would say this most frequently to my grandmother during holiday meals or family dinners....

Mulberry Recognized for Work on GBAC STAR™ Campaign    CHICAGO – (November 3, 2020)  – Mulberry Marketing Communications has been honored with a Platinum MarCom Award for its work with the Global Biorisk Advisory Council, a Division of ISSA. Developed by the Association of Marketing and Communication Professionals (AMCP),...

Astute Solutions Appoints Mulberry PR Agency of Record  CHICAGO – (October 28, 2020) – Astute Solutions, a leading customer engagement and Voice of the Customer (“VoC”) platform, has selected Mulberry Marketing Communications to manage its public relations and content program in the United States.  Astute is a full-service end-to-end customer...

The Basics of Corporate Social Responsibility Corporate social responsibility (CSR) is the idea that a business’s customers, stakeholders and employees can hold the organization socially accountable. To put CSR into practice, companies design their operations to help enhance local economies, protect the environment and support their...