News

How Do You Host an Effective Webinar? The global pandemic has forced companies to cancel in-person events and substitute them with virtual experiences. As a result, webinars have seen a resurgence in popularity over the last several months. Webinars are used as a vehicle to present documents...

B2B Video Production The power of video is a curious thing, it makes one man weep and another man sing. No, wait. That’s The Power of Love by Huey Lewis and the News. My mistake. The power of video for business is in its ability to support...

How to Design a Logo Thoughtful logo design results in graphics that wow. But a logo is much more than just a pictorial or typographic element. More importantly, it allows customers to identify a brand quickly and easily. It can also help companies differentiate themselves from competitors and, when executed properly, communicates organizational values and purpose. While everyone hopes to create an iconic logo...

The Importance of CEO Media Visibility  What made Steve Jobs a good leader for Apple? Was it his technical brilliance? No, that was more Steve Wozniak. Was he a design guru? Again, not really, that was much more Sir Jony Ive’s role. Steve Jobs was a...

The Current Momentum of Workplace Diversity In my previous blog, I considered the steps necessary for business leaders to close the gap between rhetoric and reality on racial equity at work. This time, I wanted insight on what is actually happening on the frontline. I sat...

Whether your organization has recently completed a merger or acquisition, is interested in repositioning or wants to update its antiquated image, a rebrand is an ideal approach for bringing a new look, feel or an entirely new name to a brand. Rebranding is often a...

Communicating Facility Safety The world is a very different place than it was in 2019. We’re now hypersensitive of our surroundings and how they’re being cleaned and maintained to prevent the spread of the novel coronavirus. While product certifications from third-party organizations, government approvals and even...

Meet Ilaria Fini: Account Manager Our ‘People to People’ approach to B2B marketing is the foundation of our business. Our new series “Meet the Mulberries,” shines a light on the hardworking, creative and inspiring individuals who make up our global team. Originally from Italy, Ilaria Fini,...

Voice Search Optimisation You’ve optimised your website and achieved rankings for selected keywords. With search engine optimisation (SEO) accomplished, your work is done, right?  Not quite yet. The next realm of SEO on marketers’ radars is optimizing for voice search. With almost one out of every four American adults owning a smart speaker as of 2020, and an increasing number of people opting...

Should you Gate your Website Content? If there’s one thing you learn in marketing, it’s that everyone expects something for nothing. That product you’re promoting - Your prospective customers expect a free sample. The new technology you’re testing - Your prospective customers want a free demo....