News

Mulberry Expands Roster of Cleaning Industry Clients with ABCO Win CHICAGO – September 14, 2020 – ABCO Cleaning Products, a family-owned provider of sustainable cleaning tools, has selected Mulberry Marketing Communications to oversee its content marketing and public relations program. Based in Miami, ABCO manufactures environmentally friendly cleaning tools like...

How to Host a Virtual Event One of the first outcomes of the COVID-19 pandemic was the wide cancellation of in-person events. Companies had to adjust quickly, and many turned to digital meetings to replace live ones. Facebook F8 went virtual, and Google Cloud Next became...

Reopening your Business during the Pandemic Did you know that September is National Preparedness Month? While we often associate severe weather and emergencies like floods, hurricanes and fires with this disaster-planning event, pandemics also fall within its scope. The novel coronavirus pandemic resulted in many facility...

How to Secure Tier 1 Media Coverage Securing media coverage from tier 1 outlets is a bit like learning how to surf. It requires hard work and practice to be able to get your footing just right. However, once you feel comfortable with the process, you’re...

As you learn the basics of SEO, three words that will keep appearing in your vocabulary are crawling, indexing and ranking. You may have a general understanding of what each word means, but are you understanding how to apply them to your business’ needs? In...

Social Media Guide for Employees Without question, social media is an essential part of your business’ marketing strategy. It can help you reach millions of customers worldwide. However, this also means there’s a lot at stake when you publish each social media post. Social media interactions...

Mulberry's Chicago Team Moves Up the Ranks CHICAGO – August 10, 2020 – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced the promotion of Theresa Colston to Account Coordinator and Thomas Jilk to Senior Account Executive in its Chicago office. Colston joins full time after a successful internship while Jilk marks one year at...

Social Media Calls to Action You have probably heard the cliché, “You can drag a horse to water, but you can’t make it drink.” When it comes to social media, without calls to action (CTAs), your posts aren’t even dragging the horse to the water, much less helping...

TikTok for Business to Business You may have seen your child scrolling for hours on TikTok – you may even be enjoying its content yourself. If so, you have definitely come across major consumer brands placing ads or engaging with influencers on your “For You” page....

Diversity in PR Following the death of George Floyd, businesses around the world are facing growing pressure to address racial equity at work. The scale and intensity of the protests that followed, send a clear message that we cannot go back to ‘business as usual’. It’s...