News

Meeting New Cleaning Requirements With nearly a decade of experience in the cleaning industry under my belt – and 25 years of experience for Mulberry – I’ve had the pleasure to support many exciting campaigns that have elevated awareness and credibility for major industry players, smaller...

Mulberry Celebrates 25 Years in Business Mulberry is 25 years old. Twenty-five years is a long time. Especially in the world of agencies. Here today… Gone tomorrow. Which is a blunt summation of one part of an industry that has its fair share of one-trick ponies, chancers and phonies. Whereas, Here today… Still here...

Search Engine Optimisation Techniques If you’re looking to drive more organic traffic to your website, it’s important to understand the basics of search engine optimization, or SEO, which is the practice of increasing both the quantity and quality of website visits through organic or “non-paid” search engine...

Mulberry Marks 25 Years in Business LONDON – 9 July 2020 – Mulberry Marketing Communications, a global full-service marketing and communications agency, today commemorates 25 years in business. Founded 9 July 1995 by Chris Klopper, Mulberry has expanded beyond its London headquarters with offices in Chicago...

Virtual Interview Best Practices In December 2019, the video conferencing platform Zoom had 10 million users. By mid-April, this number had grown to 300 million daily users, who were utilizing it to connect with colleagues, clients and partners while sheltering in place due to the novel...

What is Newsjacking You may be wondering "what is newsjacking?" In fact, newsjacking is an important marketing practice that involves leveraging current events to create viral messaging and boost brand awareness. In fact, with the growing ubiquity of news content on devices from phones to tablets...

Marketing During the Pandemic It’s been very different… Which is an understatement. It’s been very difficult… Which is probably closer to the emotion most people feel. However you sum up your experience of marketing in the pandemic, we can all agree it’s going to be both very different and very...

CHICAGO (June x, 2020) – Mulberry today released its free white paper, “Communicating with Customers Post-Coronavirus,” which takes a closer look at the shift from leaning for appearance to cleaning for health in the wake of the COVID-19 pandemic. The white paper offers best practices...

Media Pitching Best Practices You have spent a lot of your time and effort crafting and pitching a press release, thought leadership article, interview or case study to media on behalf of your company or client. But a few hours, days or a week passes, and...

Your Guide to Corporate Blogging Nearly half (47%) of B2B buyers read 3-5 blog posts or pieces of content prior to talking with a salesperson. But what if your website doesn’t have a blog? Unfortunately, you may be losing sales while also missing out on opportunities...