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Using Case Studies in your Marketing Why do Salesforce talk about customer success so much? Anyone that’s been to one of the brand's events, or seen any of their marketing in the last 10 years, will be aware of the presence customer stories play in their marketing...

Demonstrating a Commitment to Sustainability Each year, we celebrate World Environment Day on June 5. While this event is the United Nations’ day for encouraging worldwide awareness and action to protect our environment, it’s important for sustainability to be a year-round focus for organizations. In the...

Communicating Company Values Organizations oftentimes turn to their marketing agency for advice on how to make their corporate values come to life. As protectors of public perception, it’s our responsibility to offer best practices for showcasing values without counteracting what they stand for. While the size...

External & Internal Communications during the Pandemic The coronavirus pandemic has had an unprecedented impact on the global economy. According to Fortune, the U.S. Department of Labor has tracked 26.5 million jobless claims between March 15 and April 18. At this crossroads, one thing is certain:...

How to Pivot Your Communications Strategy Take a closer look at how our team in Melbourne is managing campaigns during the coronavirus pandemic.  COVID-19 is certainly teaching us a lot in all areas of our work, but especially when it comes to agile communications planning. Where, in...

Custodian Appreciation is Key From schools and college campuses to office buildings and healthcare facilities, custodians are on the frontline of the COVID-19 pandemic ensuring all areas are cleaned, sanitized and disinfected. Day in and day out, they show up to work to keep environments clean and the people who...

How to Write a Corporate Newsletter Every puzzle is built from pieces of various shapes that come together to create cohesion. When thinking about an external newsletter program, a means by which organizations communicate with their customers, prospects, constituents and other groups, it’s essential to think of it as a puzzle. All of the different factors that go into developing a newsletter...

Using Hashtags on Social Media Have you ever felt like you were left out of a conversation? Stuck outside a huddled group of friends or colleagues, looking for – but never really finding – the right time to enter the discussion? It happens. But it doesn’t have to happen...

Ways to Repurpose Content Due to a content-saturated market, brands face the unique challenge of staying top-of-mind among consumers without necessarily having something new to say every day. Regularly publishing new content can help improve SEO ratings and attract new customers, but it can also result...

Why Brand Consistency Matters Consistency is a core requirement for the success and longevity of any brand. Other elements may lay the ground work that provide the best chance for success, but consistency is the glue that holds everything together for the journey. Consistency creates personality, differentiation...