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Mulberry Welcomes Senior Account Executive Liz Rouech CHICAGO – March 15, 2022 – Mulberry Marketing Communications, a full-service marketing and communications agency, has added Liz Rouech as Senior Account Executive to its Chicago team. A native of Michigan, Rouech achieved a bachelor’s degree in public relations and marketing from Central Michigan University before taking on...

How Content Marketing is Transforming Content Marketing has developed in different ways across the decades; with a variety of advertising, marketing and PR methods devised to communicate and promote messages in the most direct and effective way possible, in different eras. Promotional content developed from the press...

Diving into Dark Pattern Design In space, nobody can hear your users scream in frustration as they click the button to indicate they don’t not wish to subscribe, only to find out it did the opposite of what they expected to happen. Welcome to the dark side...

How to Achieve Accessible Marketing A recent report by the World Health Organization (WHO) found that 1 in every 6 people on the planet has some form of disability. This includes visual impairments, hearing loss, mobility impairment and cognitive disabilities. All these individuals have different needs...

Customer Relationship Management Strategies A November 2019 survey from Accenture found that 33% of B2B buyers worldwide say their customer experience expectations have increased, and 44% switched sellers in the previous 12 months. Today, customer expectations are higher than ever. And because acquiring a new customer...

How to Improve Engagement with Interactive Content Interactive marketing involves content that requires some form of engagement from the users. As both consumer brands and business to business (B2B) marketers search for ways to improve the customer experience, it has become an increasingly popular strategy. Interactive content...

Strategy is Everything In previous blogs we have talked about the importance of good content, be it written or visual, to a successful marketing plan. So now you may have regular social media posts and blogs planned, but did you know it is important to set...

How to Plan a Hybrid Event The dust is settling, and as dust so often does after big events, it has cast a new layer over the old, pushing it one step into the past. The pandemic has changed the way that work has worked and how...

Your Guide to an Internal Communications Plan Just as external communications help you build a persona for your brand to turn prospects into buyers, an internal communications plan also helps your organisation communicate with an important audience: employees. Internal communications can come in many different forms. For...

Benefits of Programmatic Advertising By the end of 2021, programmatic advertising will account for 88% of all digital display marketing in the United States. Programmatic advertising is a type of digital marketing that allows advertisers to purchase ads at scale, using automated processes, in real-time. Programmatic...