News

Business to Consumer Marketing Strategies for B2B Brands Along with the accelerated digital transformation that the entire world has experienced in less than two years, business-to-business (B2B) marketing has transformed drastically. An industry once primarily based on cold-calling and personal relationships now looks increasingly similar to...

How Collaboration Enhances your Marketing Campaigns In today’s society, individuals and brands can face immense backlash and cancellation in an instant. A poorly timed tweet, a translated advertisement with the wrong meaning or a marketing campaign that fails to properly address the concerns and interests of...

Leveraging the PESO Model for Maximum Brand Exposure Today, there are many channels that organizations can utilise to share their messaging and increase brand awareness. Some require an investment, like print advertising and sponsorships, while others are free to set up, like LinkedIn and Facebook. Every...

Adding Qualified Leads to your Email Marketing Lists Take a quick look at your inbox and it won’t be difficult to find a promotional email (or many emails) from companies trying to sell you their goods and services. Today, email marketing is a primary channel for...

How the Pandemic has Transformed Journalism Newsrooms in the United States lost 16,160 positions last year alone – nearly 200% higher compared to 2019. The previous record for U.S. newsrooms layoffs occurred after the last financial crisis in 2008, with 14,265 jobs cut. The COVID-19 pandemic...

Choosing Your Social Media Channels There is no question – virtually every brand, no matter its audience, needs to be on social media. A social media presence has become a requirement for any legitimate brand to indicate its credibility. Today, the questions brands need to address are:...

How to Edit Your Writing Nobody is perfect. Even the most experienced copyeditors can miss a typo, and even the most respected institutions send errors to print from time to time. Although typos in Tweets are virtually unavoidable, some errors are more costly. For example, in...

My name is Max Brown and I have been interning at Mulberry Marketing Communications for summer 2021, since the beginning of June. I am a student at the University of Edinburgh and am about to start my 3rd Year of a Chinese studies course. Work aside,...

Writing Native Articles on LinkedIn B2B buyers are hungry for content to inform purchasing decisions. On average, buyers consume 13 pieces of content before making a purchase. Content marketing has the potential to build credibility, generate leads and position brands as thought leaders. However, content without...

CSR is a Prime Investment The acronym “CSR,” which stands for corporate social responsibility, gets tossed around often in the business world. In fact, 68% of people highly value companies that participate in CSR and give back to their local communities. Various studies on the topic...