News

Harnessing the Power of Social Media Social media can be just as powerful a tool for nonprofits as it is for corporations. Though nonprofit organizations typically have leaner budgets and smaller communications teams than large for-profit companies, they can still effectively harness social media to accomplish...

Content Writing Tips In my day-to-day role, I brainstorm content ideas, write and edit content, as well as read endless amounts of writing, in a range of different styles. I also occasionally write for fun outside of work. You’d think, then, that writing would be second...

How Growing your Professional Network Supports Marketing Imagine showing up to a party, then standing in a corner, listening to bits and pieces of conversations around you and saying nothing until you leave at the end of the night. If you have a LinkedIn profile but...

The Pros and Cons of Proactive vs. Reactive Public Relations The PR landscape changes every minute of every second. Proactive vs. reactive communication strategies have both positives and negatives, so it’s important for all PR professionals and brands to strike a balance between the two. Today’s rapid...

Opmantek Selects Mulberry to Support Growth in North America CHICAGO – June 1, 2021 – Mulberry Marketing Communications today announced that it has been selected by Opmantek, a network management, automation, monitoring and auditing software provider, to increase awareness for the brand across North America. ​ “A...

Improving Your Rank Search engine optimization is improving your search engine ranking to increase visibility for keyword search. It’s a fundamental part of digital marketing, especially as the pandemic caused search behaviors to shift. The higher the ranking, the better impact on your ROI and bottom line. Optimizing...

How to Secure B2B Leads It’s official. The most commonly asked question in my meetings with existing and new clients is: “What’s the best way to generate more B2B leads?” And my answer (most of the time)? “It depends.” Okay, okay. Let me dive a little deeper. In our...

Reaching Customers through Email Marketing While simple e-mails are a tried-and-true tactic for connecting with contacts, a more structured and creative approach to e-mail marketing is a must for any company that wants to engage with its target audiences. E-mail marketing campaigns keep brands at the...

Meet Theresa Colston: Account Coordinator In the latest edition of “Meet the Mulberries,” Theresa Colston, Account Coordinator in our Chicago office, talks developing skills in and outside the office and wishes for future international trips:  What is your favorite activity to do in your city?  Chicago is a sprawling city – and...

Mulberry and Global Biorisk Advisory Council Win Platinum Hermes Creative Award  CHICAGO – May 10, 2021 – Mulberry Marketing Communications and the Global Biorisk Advisory Council™ (GBAC), a Division of ISSA, have won a platinum Hermes Creative Award for the launch and promotion of the council’s GBAC STAR™ Facility Accreditation program. The Hermes Creative Awards program is an international competition for creative professionals that is administered by the Association of Marketing and...