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How Marketing Sells your Company to Prospective Employees What is a company without the team behind it? Talent is what drives ideas, innovations and brands forward. Thus, it’s crucial for every organisation to attract and cultivate great talent to stay at the forefront. Marketing has the...

Using Canva for Social Media Graphic Design Custom images add visual interest to marketing and social media campaigns and capture the attention of your audience. Including an image with your social media post has the potential to increase the number of shares, retweets or likes by...

Generating Good Vibes through Marketing There’s no doubt that we could all use a bit more joy in our lives. The year 2020 will forever be known as a dumpster fire given the impact the COVID-19 pandemic had on the entire world. A survey conducted in...

What is brand identity? The term “brand identity” encompasses a company’s presentation of itself to its customers, target audiences and employees. A brand identity is an accumulation of messages a business sends to the world – and all the ways in which it sends them, from...

How to Write Evergreen Content Content marketing helps brands position themselves as thought leaders and drive prospects and customers to their websites. Often, publishing timely content connected to a new product launch or industry trend can generate high engagement from your audience. However, these types of...

What Marketers Can Learn from Facebook's Restrictions Things got a little crazy in Australia in February 2021 when Facebook decided to pull all news articles from the platform and restrict the access of users wishing to view news-related content on their platform. Although it was a...

Have you ever visited a website and thought its functionality and design need to be updated? In the era of digital experiences, having a well-designed, functioning and updated website is important. It’s not only beneficial aesthetically, but it helps greatly improve website performance. You may...

How to Use Hootsuite/Sprout Social/Buffer for Social Media For many brands, social media is a full-time job, to the extent that teams of experts are brought in to assist with brand positioning on these platforms. From Facebook to LinkedIn to Twitter to Instagram to Pinterest to...

How Media Relations Elevates your PR Efforts "If a tree falls in a forest and no one is around to hear it, does it make a sound?” You may not initially equate media relations with this age-old question, but there is a connection. If a company introduces a new product,...

One Year Later: A New Era of Marketing in the Wake of the Pandemic The COVID-19 pandemic altered nearly every business model. Fortunately, many B2B organizations have adapted their content marketing strategies since the pandemic hit. According to the Content Marketing Institute, 94% changed their content marketing strategy because of the pandemic. But what...