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Mulberry joins PRCA

26 Jan 2011

Mulberry’s application for membership of the Public Relations Consultants Association (PRCA) has recently been accepted by PRCA Chief Executive Francis Ingham.

The association, which was set up in 1969, is the voice of the public relations consultancy sector in the UK. It exists to help its members be better businesses and to demonstrate the value of public relations consultancy. As a new member of the PRCA, Mulberry will now be audited for the association’s Consultancy Management Standard (CMS). This is the accepted gold standard of PR excellence and professionalism, helping to assure both clients and employees that audited firms are properly run and accountable.

Mulberry CEO Chris Klopper commented: “I am delighted that through PRCA membership, Mulberry now sits side by side with the leading firms in the PR world. Our membership will provide clients and prospects with invaluable added reassurance that Mulberry operates according to industry best practice. I also believe that the extensive PRCA training and qualifications programme will help to maximise the talent of the Mulberry team”.

The PRCA’s Francis Ingham added: “'It’s a pleasure to welcome a consultancy of Mulberry's calibre and reach. They are an extremely welcome addition to our membership.”