Mulberry Marketing Communications has appointed Matt Serra as Chief Executive Officer (CEO). Serra succeeds agency Founder and respected communications industry veteran Chris Klopper.
“I am excited for the opportunity to lead Mulberry into the future, building on the principles and ideals our Founder established for the agency,” Serra said. “We are proud to represent many of the world’s most-recognised B2B brands, and I am committed to helping our clients reach and influence their target audiences.”
Serra previously served as Vice President of Mulberry Marketing Communications North America. During his tenure, he led regional and global PR, marketing, advertising and social media campaigns for numerous Mulberry clients. Prior to joining Mulberry, Serra served in PR and account management roles at regional and international public relations and advertising agencies.