Beacon Roofing Supply, North America’s largest publicly traded roofing distributor, appointed Mulberry Marketing Communications as its public relations agency of record in North America. Mulberry U.S. will implement a mix of PR and content strategies to help Beacon increase awareness and position itself as an expert. The addition of Beacon Roofing Supply strengthens Mulberry’s strong client roster within the building materials sector.
“Our success in raising company profiles through a combination of strategic vision, content and traditional PR disciplines, has proved a key factor in the addition of Beacon Roofing to Mulberry’s building materials client roster. We actively seek to make use of their existing status as a significant player to further develop their positioning, with the ultimate target of Beacon becoming the go-to source for thought leadership in the competitive building supply sector,” confirms Mulberry CEO Matt Serra.