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Seapine Software names Mulberry as agency of record

25 Apr 2013

Seapine Software, a leading provider of process-centric product development solutions, today announced it has selected Mulberry as its agency of record.

Mulberry’s campaign will increase awareness, generate sales inquiries, and build momentum for Seapine with key target audiences – including embedded systems and life sciences. Mulberry will also be responsible for the management and oversight of Seapine’s social media program.

“As we look to grow our solutions within process-centric organizations, Mulberry’s proven track record of broadening awareness and visibility for companies targeting specific verticals will help deliver on our business objectives,” said Rick Riccetti, President and CEO, Seapine Software. “Their attention to detail, breadth of services and global reach make them the perfect fit.”

As a part of the campaign, Mulberry will also assist with awareness building in Seapine’s European and Asia-Pacific regions.

“We are ecstatic to be working with Seapine Software,” said Andi Vance, Director of Mulberry Cincinnati. “Our experience and expertise in technology focused marketing and social media will provide Seapine with an edge over its competition. We will help Seapine build brand awareness through targeted media relations tactics and strategic use of social media.”