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Services Work About Insight Blog

Client

Diversey

Project

Diversey social media catches fire

Services

Social

Challenges

Diversey wanted to quickly build its social media audience and better engage customers, influencers, and employees. 

Solution

To do so, Mulberry positioned Diversey as an expert on LinkedIn, Twitter, Facebook and its blog by regularly sharing industry best practices and tips. It also personalized the business and drove engagement by utilizing good imagery, conversational copy, contests, video updates and innovative tradeshow tactics.