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Services Work About Insight

Client

Haulotte Group

Project

Haulotte enters the dragon with Mulberry

Services

PR | Social

Challenges

Haulotte Group, European leader and global specialist in people and material lifting equipment, wanted to grow its presence and brand awareness in the Chinese market. Mulberry was tasked with drumming up publicity about the company’s new product and service offerings in the region.

Solution

Mulberry quickly took advantage of Haulotte’s return to BICES in 2015, arranging a press conference as well as individual briefings with media outlets during this period.