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Services Work About Insight

Client

Diversey

Project

Internet of Clean™

Services

PR

Challenge

To successfully launch its Internet of Clean™ (IoC) platform for dispensers, floor care machines and more, Diversey needed to educate the cleaning industry on the value of IoT technology in general. While IoT technology adoption was more prevalent in consumer and other business applications, implementation in the cleaning industry was in its infancy.

Solution

Mulberry developed a thought leadership PR campaign to enhance understanding of the Internet of Clean and IoT in general, and highlight Diversey’s shift from a product-focused company to a solutions-focused one. Mulberry harnessed its strong media relationships to win article and interview placements for Diversey in the top publications of the cleaning sector and beyond.

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