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Services Work About Insight

Client

ISSA

Project

ISSA cleans up in Europe

Services

PR | Transcreation

When ISSA commenced its widely-anticipated expansion into EMEA, Mulberry was tasked to support it in this endeavour and help grow both its brand-awareness and membership in the region.

Mulberry’s intensive, multi-year media relations work included securing regular editorial columns in key publications, obtaining speaking opportunities, assisting in the creation of special interest groups, and the continual dissemination of thought-leadership and industry trends materials.

As a result, ISSA’s EMEA membership grew from under 150 to over 1,700, and over 40 national associations have now signed up as ISSA-partners.