Following the acquisition of Diversey by Bain Capital, the organization appointed BrandOpus to develop a new brand identity, vision and mission with Mulberry called in to handle all external communications.
The challenge for Mulberry was communicating to a global audience at very short notice as the development of the identity ran to the wire.
With planning timelines and travel costs prohibiting the arrangement of a global press conference at Diversey’s Charlotte, NC headquarters, Mulberry thought out of the box.
Dr Ilham Kadri CEO of Diversey and Rafael Echevarria, Diversey’s VP of Corporate Communications were filmed by Mulberry in Charlotte talking through the new vision and brand mission with the footage streamed live around the world. An interactive Q & A session for attending journalists with Rafael Echevarria and Mulberry CEO Chris Klopper concluded the briefing.