Loading...
Services Work About Insight Blog

Client

Rubbermaid

Project

Launching a breakthrough product

Services

PR | Social | Events | Transcreation

Challenges

When developing their most significant product for years, Rubbermaid could take no chances and called in Mulberry to launch the Clean Water system.

Solution

The agency’s integrated campaign using a variety of tactics including whipping up interest with teaser advertising, a pan-European press conference and demonstration in Geneva, blanket advertising coverage in the actual launch period, direct mailers, social media and showcasing the new product at industry events.