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Launching a breakthrough product


PR | Social | Events | Transcreation

When developing their most significant product for years, Rubbermaid could take no chances and called in Mulberry to launch the Clean Water system.

The agency’s integrated campaign using a variety of tactics including whipping up interest with teaser advertising, a pan-European press conference and demonstration in Geneva, blanket advertising coverage in the actual launch period, direct mailers, social media and showcasing the new product at industry events.

Mulberry also negotiated a sponsorship deal with charity WaterAid. The Clean Water rapidly established itself becoming one of Rubbermaid’s fastest-selling products ever.