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Services Work About Insight

Client

Diversey

Project

Mulberry brings live social media management to Diversey Care’s booth

Services

Social

In 2014, Sealed Air’s Diversey Care, a leading provider of commercial cleaning, sanitation and hygiene solutions, utilized Mulberry Marketing Communications to execute a live social media campaign during the cleaning industry’s largest exhibition. Mulberry developed content which was shared with booth visitors via a live Twitter display, organized a “Sweet Tweets” ice cream stand to attract visitors to the booth, and managed on-site content development and distribution throughout the four-day show. The campaign resulted in coverage in European Cleaning Journal and increased activity across Diversey Care’s social media channels.