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Services Work About Insight Blog

Client

Diversey

Project

Mulberry helps Diversey to “own” the show

Services

PR | Social | Video

Challenges

When Diversey booked its stand at ISSA/INTERCLEAN Amsterdam 2014 – the world’s largest exhibition for the cleaning industry – Mulberry was tasked with ensuring that it would be the company that was visited, and remembered, by the 30,000 visitors.

Solution

Mulberry’s public relations work included securing keynote speaking slots, hosting an exclusive press briefing on Google Glass, and running over 25 on stand product demonstrations for the international media present.