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Services Work About Insight

Client

Interclean Amsterdam 2018

Project

Mulberry helps hit record attendance levels at Interclean Amsterdam

Challenges

Responding to ever-increasing demand, the scope of Interclean Amsterdam was expanded for 2018 to accommodate all the exhibition halls in the RAI Amsterdam, required 87,000 square meters of exhibition space to be let, making it their most ambitious show to date.

To support the Interclean Marketing and Communications team, Mulberry was selected to pre-promote the show, selling to 30,000 visitors and 800 exhibitors across the whole cleaning industry.

Solution

Mulberry created an integrated campaign comprises of trade advertising, press relations, LinkedIn and content campaign to engage with exhibitors and visitors. 

The campaign was split in two – the first two months of the campaign focusing on exhibitors and the next five months targeting visitors.