Tip Top Foodservice, with the help of Mulberry’s Melbourne office, is in the strong position of being one of the first in the Australian foodservice industry to launch effective direct, digital and social marketing campaigns in a business-to-business sense.
However, the company faces the challenge that they don’t have complete visibility over who their end-users are as they sell products through a third party. This means they can’t encourage users to try or buy more products directly from them, instead relying on wholesalers marketing techniques.
Mulberry’s Melbourne office has worked successfully with Tip Top Foodservice for over 6 years – working to revolutionise the company’s marketing activities, and in turn generate industry interest in products, ranges and campaigns.
In 2017 Mulberry launched a successful product sampling campaign via the company’s Facebook page. The sampling campaign – using targeted Facebook advertising – has successfully brought in hundreds of new qualified sales leads for new product launches and allows Tip Top Foodservice’s sales team to be directly in communication with end users.