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Services Work About Insight

Client

IICRC

Project

Mulberry “springs” into action for the IICRC

Services

PR

The Institute of Inspection, Cleaning and Restoration Certification (IICRC) wanted to build consumer awareness for their Certified Firms. To do so, Mulberry developed a downloadable Spring Flooding Marketing Toolkit for their 6,000+ Firms to use in their marketing programs.

The Toolkit featured press release templates on flood cleanup and mold prevention, a flood cleanup tip sheet for use in marketing collateral and a how-to media guide with best practices for contacting and working with the media. Due to the toolkit’s evergreen nature, IICRC Certified Firms continue to use its contents.