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Services Work About Insight Blog

Client

Ella Fashion

Project

Mulberry’s work helps client win Innovation Award

Services

PR | Events

Challenges

Now in its third year, the RBTE Innovation Trail and Awards was designed for retailers to showcase their ground-breaking innovations.

RBTE Innovation Trail & Awards was held in conjunction with Retail Business Technology Expo (RBTE) 2017 at Olympia London, where EllaFashion showcased its revolutionary digital price labels and intelligent fitting room.

Solution

Mulberry was responsible for nominating and crafting the award-winning entry on EllaFashion’s electronic price labels.