Haulotte Group, European leader and global specialist in people and material lifting equipment, wanted to grow its presence and brand awareness in the Chinese market. Mulberry was tasked with drumming up publicity about the company’s new product and service offerings in the region.
Mulberry quickly took advantage of Haulotte’s return to BICES in 2015, arranging a press conference as well as individual briefings with media outlets during this period. As a result, Haulotte engaged with a total of 26 publications from both within and outside China. Mulberry also increased crowd-flow to the Haulotte stand by ensuring that the company was featured twice in the daily BICES newsletter.