6 Marketing Conferences To Add to Your 2021 Calendar
Must-attend Events for Marketers
What’s the worst purchase you’ve ever made? If you bought a planner in 2020, that was probably yours. But things are looking up in 2021 as millions of vaccines are being distributed across the world. And now that we’ve adapted to working and living in the new “normal,” many organizations are prepared to offer in-person and virtual industry conferences.
Attending and participating in conferences can help energize you if you’re still in a COVID-19 funk. It forces you to take time for you and your career. You can also gain fresh perspectives from the industry’s brightest and most innovative minds. Additionally, attending conferences also helps you understand the latest challenges and developments in the industry, what changes (good and bad) to expect and expand your viewpoint.
Marketing Conferences to Further your Learning
Check out the list below for the top conferences to add to your calendar this year.
The Content Strategy Conference: May 5-7, 2021, Virtual
From UX to accessibility, structure to storytelling, Confab brings content strategy to life like no other event. One noteworthy session includes a panel titled, “Careers in content strategy.” Host Keri Maijala, Manager of UX Writing at LinkedIn, will be joined by friends from Twitter, WorkingInContent.com and Content Company, Inc. to discuss how content strategy roles are evolving at different kinds of companies, as well as what skills are most important for content professionals to advance in the field.
IABC World Conference 2021: June 28-30, Virtual
Sessions for the International Association of Business Communication’s annual conference will take place simultaneously in Melbourne, San Francisco and London, which can make for some late nights or early mornings depending on where you’re located. Further details haven’t been announced yet, but we do know the conference will focus on our collective strength and ability to impact the world around us—acknowledging the continuous, evolved state of change we’re all experiencing.
Ragan’s Social Media Conference: Sept. 8 – 10, Hybrid
Ragan is offering a “hybrid” event with both in-person and virtual streaming options to attend this annual conference which will be held at the Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Fla. Noteworthy sessions include:
- Best Practices Across Social Media Platforms
- Best Practices for Employee Engagement
- Social Media in Action: Interactive Activities
One night will also include a magical cocktail party where you can network with industry peers and Disney characters.
PRSA Corporate Communications Conference: Sept. 9 -10, Virtual
The last year has showcased the importance of effective, frequent and consistent corporate communications, as it impacts how employees, stakeholders, customers and prospects perceive organizations. Due to the COVID-19 outbreak, the 2020 conference was cancelled, which explains why this year’s event is going virtual. Although details other than dates have yet to be announced, the conference promises to provide actionable approaches to leveraging the strengths of public relations, communication, marketing and branding professionals.
Content Marketing World: Sept. 28 – Oct. 1, Cleveland
The conference will include over 100 sessions, workshops and industry forums presented by leading brand marketers and experts from around the world. Although agenda details haven’t been announced yet, it promises to cover every aspect of content marketing so you can customize your experience. Last year’s online event covered everything from SEO (including voice search) to email marketing to podcasting.
PRSA’s International Conference 2021: Oct. 17 – 19, Orlando
This is one to keep an eye out for later this year. The conference is currently scheduled to be in-person following a virtual 2020 event. PRSA’s ICON is an exciting and exceptional event for professional communicators, educators and students. Last year’s conference focused on how strategic communications help organizations navigate crises and issues such as disinformation, the pandemic and social injustice.
Evolving your Skills through Events
Between drafting bylined articles, tweets and pitches and refining marketing calendars, overseeing advertising budgets and reviewing all marketing materials before they go out the door, it can be hard for PR and marketing professionals to make time for development. But the industry is constantly evolving, which is why events should be a priority for you to network, gain insights to help improve your strategy and tactics and brainstorm new and innovative ideas. The world has changed, and these types of events will assist us as we adapt and learn new strategies to best promote B2B organizations.
Christina Alvarez is an Associate Director Mulberry Marketing Communications, an award-winning full-service B2B communications agency based in Chicago, London and Australia. With nearly a decade of communications agency experience, she enjoys securing media relations wins and positioning clients as industry thought leaders.