America’s Best Restroom Contest
Challenge
Cintas Facility Services Division wanted to create brand recognition as the industry leader in restroom supplies and increase its profile among facility decision makers.
Strategy
Mulberry executed the America’s Best Restroom contest, which celebrates innovative and hygienic public restrooms across the country. The winning restroom is awarded $2,500 in Cintas products and services for restroom cleaning or facility management to keep their restrooms Ready for the Workday®, along with a coveted spot in the America’s Best Restroom Hall of Fame.
Cintas solicits nominations and narrows the field down to the top 10 finalists who the public vote on to crown the winner. An awards ceremony and media event is organized at the winner’s facility.
Results
Duration
June 29 – November 30, 2020
Finalist Votes
4,000+
Media Placements
223
(national and regional print and broadcast media; trade media)
Coverage Impressions
37M+
Coverage Advertising Value
$200K+
In the Press
