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DIGI INTERNATIONAL
The Internet of Things (IoT) in retail
Challenge
Digi is a leading Internet of Things (IoT) technology provider, but had limited exposure in the retail sector, where there are numerous opportunities to connect devices to the Internet.
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Strategy

• Launch Digi’s AnywhereUSB hub which makes it easy to connect USB and serial retail devices to the Internet at the National Retail Federation (NRF) Big Show

• Facilitate face-to-face briefings at the tradeshow with key industry analysts and journalists

• Secure media coverage in retail trade media about Digi’s wireless gateways and modules used to connect indoor and outdoor interactive displays and self-service terminals

• Develop and promote white papers focused on the benefits of the IoT for retail environments

• Implement a thought leadership campaign, including executive interviews in key media on relevant topics, bylined article placements and blogging

• Educated relevant retail technology analysts on Dig’s offering for the retail sector

• Generated more than 750,000 impressions for Digi International in retail trade and other relevant tech media over a 12-month period

• Achieved 3.5X ROI in media coverage (measured by Ad Value Equivalency) over 12-month program