DIVERSEY
Internet of Clean™
Challenge
To successfully launch its Internet of Clean™ (IoC) platform for dispensers, floor care machines and more, Diversey needed to educate the cleaning industry on the value of IoT technology in general.
While IoT technology adoption was more prevalent in consumer and other business applications, implementation in the cleaning industry was in its infancy.
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Strategy

Mulberry developed a thought leadership PR campaign to enhance understanding of the Internet of Clean and IoT in general, and highlight Diversey’s shift from a product-focused company to a solutions-focused one. Mulberry harnessed its strong media relationships to win article and interview placements for Diversey in the top publications of the cleaning sector and beyond.

Results

The results were as follows:

• PR placements about the IoT in jansan, technology, retail, education, foodservice, healthcare and business trade media

• Publications: Robotics Tomorrow, Contracting Profits, FSR, Charlotte Business Journal and more

• Coverage impressions about the IoT and IoC: 627,000

Coverage advertising value: $152,000