Mulberry designed and executed a bi-monthly e-newsletter to Serge’s extensive contact list of customer contacts, prospects and industry influencers. The newsletter is an educational resource with each issue containing an opinion piece on a trending topic, industry news, thought leadership article coverage from Hydro Systems and information about key products and events. To build Serge’s profile on LinkedIn, Mulberry oversees a monthly blog series and numerous weekly updates to the platform that highlight company news, leadership best practices and Internet of Things articles.
The results were as follows:
• Consistently achieve 20-30% open rate for Serge’s bi-monthly e-newsletter
• Generated a customer lead through the distribution of the e-newsletter in Eastern Europe, a key area of growth for Hydro
• Grew Serge’s LinkedIn following by more than 370 connections and 400 followers within one year of the campaign’s launch
• Distributed 15 LinkedIn blogs over 12 months
• Distributed 115 LinkedIn posts over 12 months, which achieved more than 83,000 views