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Trace One hires Mulberry

27 Jul 2016

Retail technology leader Trace One has retained Mulberry as its public relations and content marketing agency of record for Europe and North America.

Founded in 2001 and recently acquired by HgCapital, Trace One has evolved from launching the first SaaS based collaborative platform for private label management to powering the world’s largest network for the FMCG industry used by more than 20,000 manufacturing and retail companies worldwide.

Mulberry will generate press traction and elevate awareness of Trace One, with a focus on user success stories, research, and storylines centered on private label management best practices and thought leadership.