Mulberry recently developed an animation for technology leader Manhattan Associates that sought to educate large retailers about their e-commerce solution.
Mulberry produced a 2D animation and a dedicated landing page that asked interested parties to insert basic details to receive a personalized video (which featured their name and company). The personalized video showed an online order being directed through a retail supply chain (assisted by Manhattan Associates technology) adapted to the preferences of the person making the order.
This lead generation tactic was displayed at exhibitions on iPads and distributed via a dedicated eDM to industry media outlets database to grow the company’s database and create leads for business opportunities.
The personalized video that was produced for Manhattan Associates was used across a range of company marketing activities. It helped create over two hundred new contacts for the company’s direct marketing database and directly generated a number of new business inquiries related to Manhattan’s retail supply chain solutions.