Mulberry and GBAC Recognized by PRSA Skyline Awards
Mulberry Marketing Develops Award Winning Campaign
CHICAGO – July 19, 2021 – Mulberry Marketing Communications and the Global Biorisk Advisory Council™ (GBAC), a Division of ISSA, have been recognized with an Award of Excellence by the PRSA Chicago Skyline Awards, Chicago’s premier public relations and communications awards competition. The Award of Excellence recognizes the campaign promoting the GBAC STAR™ Facility Accreditation program. The program launched in May 2020 and has since helped thousands of organizations around the world improve their approach to cleaning, disinfection and infection prevention.
“GBAC STAR Facility Accreditation has been an incredibly helpful tool for organizations throughout the pandemic and will continue to serve as a key differentiator,” said Mulberry CEO Matt Serra. “Both visitors and employees want to know that facilities are maintaining clean, safe environments. The GBAC team has been instrumental in changing the way the world views cleaning and we’re pleased to be a part of this important campaign.”
GBAC STAR Facility Accreditation helps facilities like schools, airports, stadiums, malls and others prepare for, respond to and recover from biorisks such as SARS-CoV-2. Mulberry was responsible for executing a strategy to help GBAC generate awareness for GBAC STAR among facility managers, executives and consumers.
Ongoing media relations enabled GBAC STAR to be featured regularly in trade, local and Tier 1 stories focused on pandemic response and cleanliness concerns. In just eight months, more than 1,800 pieces of coverage highlighted GBAC STAR accreditation. Coverage was secured in numerous countries, including the United States, Canada, China, Australia, India, France, South Africa and more.
The campaign surpassed GBAC’s objectives by achieving more than 1,400 completed accreditations and over 2,900 commitments by the end of 2020. Additionally, GBAC was able to secure more than 80 partnerships to support widespread adoption.
For more information, visit www.mulberrymc.com/us/gbac-star-facility-accreditation/.
About Mulberry Marketing Communications
Founded in 1995, Mulberry Marketing Communications is a full-service marketing and communications agency headquartered in London with offices in Chicago and Melbourne. Mulberry specializes in developing strategic business-to-business communications campaigns, and offers an array of services, including strategy and branding, content marketing, public relations, design, video, digital and social media. For more information, visit www.mulberrymc.com.
About GBAC, a Division of ISSA
Composed of international leaders in the field of microbial-pathogenic threat analysis, mitigation, response and recovery, the Global Biorisk Advisory Council (GBAC), a Division of ISSA, provides training, guidance, accreditation, certification, crisis management assistance and leadership to government, commercial and private entities looking to mitigate, quickly address and/or recover from biological threats and real-time crises. The organization’s services include biorisk management program assessment and training, Forensic Restoration® response and remediation, the GBAC STAR™ facility and service accreditation programs, training and certification of individuals and consulting for building owners and facility managers. For more information, visit www.gbac.org.
With more than 10,500 members—including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners and associated service members—ISSA is the world’s leading trade association for the cleaning industry. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment and an improved bottom line. Headquartered in Northbrook, Ill., USA, the association has regional offices in Mainz, Germany; Whitby, Canada; Parramatta, Australia; Seoul, South Korea; and Shanghai, China. For more information about ISSA, visit www.issa.com or call 800-225-4772 (North America) or 847-982-0800.