Mulberry Marketing Releases Integrated Marketing e-book
E-book Highlights Paid, Earned, Shared and Owned Media Channels
CHICAGO (Sept. 23, 2021) – Mulberry Marketing Communications , an award-winning full-service marketing and communications agency, today debuted its latest free e-book for marketers: “How Integrated Marketing Boosts your B2B Brand.” The e-book highlights the evolution of public relations and the importance of a unified approach to marketing.
“Successful marketing campaigns carefully consider the different platforms in which brands engage with employees, prospects, customers, partners and others,” said Matt Serra, CEO, Mulberry. “Our newest e-book provides a clear roadmap of the various avenues available for marketers so they can determine the right balance for their messaging.”
Mulberry’s e-book emphasizes the key aspects of integrated marketing and defines the PESO model by detailing paid, earned, shared and owned media channels that brands can leverage in their marketing campaigns. It highlights best practices for each type of channel and includes examples from today’s B2B brands. The e-book also offers tips on maintaining a consistent message across the numerous channels that organizations utilize to uphold a brand’s narrative.
Download the e-book here.
About Mulberry Marketing Communications
Mulberry Marketing Communications is an award-winning international business-to-business (B2B) marketing and communications agency. Mulberry offers a full range of services and has been helping to grow cleaning industry brands for more than 20 years. For more information, visit www.mulberrymc.com.