
• Established a coordinated and international PR campaign focused on the U.S., UK, France, Germany and the Nordics
• Created an international account team consisting of a global strategist, global activity coordinator, and regional media relations managers and writers with local knowledge and responsibilities
• Established internal knowledge share platform to ensure materials and best practices are shared across borders
• Developed and executed a global PR campaign, including global and localized messaging, press office, thought leadership positioning, event support, global social media program
and industry analyst and influencer program
The results were as follows:
• Achieved 3x ROI (measured by Ad Value Equivalency) in the U.S. and 6x ROI in Europe
• More than doubled the number of Pricer LinkedIn followers and quadrupled its Twitter follower base in 12 months
• Achieved monthly press coverage in trade media in all key markets
• Established relationships with key U.S. and European industry analysts