Trace One Collaborative Retail Business Platform

Challenge

Trace One is the world’s largest collaborative retail business platform for consumer-packaged goods (CPG) with a global community of 20,000+ brand owners, spanning more than 100 countries. Trace One wanted a way to build awareness throughout its diverse, international customer base.

Strategy

Mulberry executed a U.S. and European communications campaign to position Trace One as the unrivalled experts in the private label market and the only actor capable of providing a collaborative private label business network.

To build credibility amongst industry analysts, Mulberry coordinated regular update briefings with key industry analysts, such as Gartner, Forrester, Retail Systems Research, IDC and more.

To position Trace One as a thought leader in the retail and retail technology industries, Mulberry developed and placed a series of bylined articles, in addition to planning and coordinating press lunches with key journalists.

Results

Press Releases

Distributed 12 releases about Trace One company news and its products to maintain a consistent presence in the media

Media Placements

Secured 49 media placements in trade and local media outlets, including Food Quality News, Store Brands and Revista Info Retail

Analyst Briefings

Secured 11 analyst briefs with firms such as Forrester, RSR and Gartner

Reach

Reached more than 1 million target suppliers and retailers. Media coverage in the U.S., UK, France, Germany, Spain and other countries achieved an estimated 14 million views