Mulberry executed a U.S. and European communications campaign to position Trace One as the unrivalled experts in the private label market and the only actor capable of providing a collaborative private label business network.
To build credibility amongst industry analysts, Mulberry coordinated regular update briefings with key industry analysts, such as Gartner, Forrester, Retail Systems Research, IDC and more.
To position Trace One as a thought leader in the retail and retail technology industries, Mulberry developed and placed a series of bylined articles, in addition to planning and coordinating press lunches with key journalists.