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Services Work About Insight

Client

IronPlanet

Project

Canadian market expansion

Services

PR | Events

Challenge

IronPlanet, a leading online marketplace for buying and selling used heavy equipment, has sold more than $4 billion of used equipment and has built an audience of more than one million registered users worldwide. Following the appointment of a new managing director in Canada, IronPlanet sought a way to build awareness for the business among buyers and sellers throughout this key market.

Solution

Mulberry executed a press tour and organized networking events throughout Canada, which would allow key executives to deepen relationships with key media contacts, position themselves as industry thought leaders, and interact with current and potential customers.