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Services Work About Insight

Client

ISSA

Project

Hygieia Network

Services

PR | Social | Events

Challenge

As the leading professional organization within the cleaning industry, ISSA was looking for ways to improve its member services and better support the development of industry professionals.

Solution

With a disproportionate number of female operatives in the cleaning industry, Mulberry helped the ISSA establish an organization dedicated to educating and advancing female professionals at all levels of experience. Named after the Greek goddess of cleaning, the Hygieia Network is the industry’s first women’s network for the global cleaning industry. Mulberry leveraged its deep industry connections to help establish the network’s first board of directors, crafted the organization’s mission and governance, and
executed an aggressive communications campaign to convey the benefits of the network and drive interest.