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Services Work About Insight

Client

Digi International

Project

The Internet of Things (IoT) in retail

Services

PR | Events

Challenge

Digi is a leading Internet of Things (IoT) technology provider, but had limited exposure in the retail sector where there are numerous opportunities to connect devices to the Internet.

Solution

Mulberry helped Digi launch its AnywhereUSB hub which makes it easy to connect USB and serial retail devices to the Internet at the National Retail Federation (NRF) Big Show. We facilitated face-to-face briefings at the tradeshow with key industry analysts and journalists, resulting in significant press coverage and new analyst relationships. We also placed stories about Digi’s wireless gateways and modules used to connect indoor and outdoor interactive displays and self-service terminals in retail and technology trade media.
 
To position Digi as an expert in the space, we implemented a thought leadership campaign, including executive interviews in key media on relevant topics, bylined article placements and blogging. We educated relevant retail technology analysts on Dig’s offering for the retail sector, and developed and promoted white papers focused on the benefits of the IoT for retail environments.

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