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Services Work About Insight

Client

Galleria

Project

US launch and awareness building

Services

PR

Challenge

Galleria, a UK-based provider of retailer and vendor category optimization solutions, had little to no brand recognition outside of Europe and needed to establish itself as a leader within North America as part of its international expansion.  

Solution

Established key messages for various NA target audiences, and introduced Galleria to key industry influencers through a New York/Boston media and analyst tour. Generated awareness and positioned Galleria as an industry leader through: consistent media coverage in U.S. trade media, thought leadership positioning, event support, analyst relations and case study development and promotion.