Carolyn Beal byJuly 14, 2025
Elevating Executive Presence on LinkedIn
Challenge Radisson Hotel Group wanted to raise the professional visibility of several senior leaders and position them as influential voices within the hospitality sector. The objective was to drive brand credibility, industry engagement and leadership alignment through LinkedIn....Carolyn Beal byJuly 14, 2025
Owning Safety and Sustainability at A+A
Challenge As a global leader in personal protective equipment, Ansell aimed to showcase its latest innovations at a leading international trade fair for occupational safety and health. The goal was to communicate how its solutions not only protect workers but also contribute to broader...Carolyn Beal byJuly 14, 2025
Webinar as a Sales Tool
Challenge Excel Dryer wanted to promote its new Xcelerator system, an all-in-one tap solution that delivers water, soap and air across a bespoke basin design. The goal was to drive awareness and interest through their mobile showroom while generating leads for the sales team to convert...Carolyn Beal byJuly 14, 2025
Changing an Event to an Immersive Brand Experience
Challenge Interclean set out to move beyond the traditional trade show format. The goal was to create a fully immersive B2B event experience that inspires, educates and connects the professional cleaning and hygiene industry in meaningful ways. Solution We supported...Carolyn Beal byJuly 14, 2025
A Unified Brand Approach for NVS
Challenge NVS needed to unify three distinct product categories under one parent brand, presenting them to veterinary practices as a connected, scalable solution. The goal: maintain the authority of the NVS brand while allowing each sub-brand to stand confidently on its own....Carolyn Beal byJuly 14, 2025
Expanding Reach to Microbusinesses
Challenge Ansell is a global leader in personal protective equipment. For decades, their focus has been on large companies that buy safety products for their employees. These are professional buyers who understand technical terms and need products that meet strict industry standards. But...Carolyn Beal byJuly 14, 2025
Refreshing a Brand to Champion Clean Air as a Basic Right
Challenge Rensair needed a refreshed brand identity that would elevate its presence in the healthcare, workplace, and education sectors. The brief called for a unifying creative element that could run consistently through all communications—while retaining credibility in highly regulated...Carolyn Beal byJuly 14, 2025
Driving Leads Through a Smart Audit Tool
Challenge RCP wanted to engage multi-sector facility managers in a meaningful way that offered value to their day-to-day operations while generating qualified leads for the sales team. The focus was on showcasing how durable, integrated recycling systems could deliver both environmental...Carolyn Beal byJuly 14, 2025
Creating a Global Digital Powerhouse
Challenge TASKI needed a complete overhaul of its global website. The existing platform was outdated, lacked functionality, and did not reflect the brand’s ambition to lead the market as the provider of the ultimate cleaning machines. Solution We rebuilt TASKI.com from the...[email protected] byJuly 10, 2025









